YouTube: Music Insider
Project: Lead the end-to-end execution of Music Insider, YouTube Music’s flagship bi-annual event where priority industry partners are given an inside look into the product roadmap, case studies, and best practices for growth.
Strategy: Oversaw all aspects of the hybrid event from planning to execution, including creating a compelling program narrative and developing materials such as speaker scripts, invites, website copy, and leave-behinds. Coordinated the event’s first in-person watch party and managed localized versions of the event in EMEA and APAC.
Skills: Project Management, Marketing Strategy, Content Creation, Event Planning, Agency Relationship Management
YouTube: Lyor’s Letter
Project: Manage the quarterly email newsletter and blog post for YouTube's Global Head of Music, Lyor Cohen, reaching over 15,000 global industry partners.
Strategy: Curated and wrote engaging content that informed readers about the latest product features, company news, and industry trends. Reinforced YouTube's core narratives, communicated our value to the industry, and empowered our partners to make informed decisions for their artists.
Skills: Content Strategy, Copywriting, Project Management, Agency Relationship Management, Data Analysis
Google: Local Year in Search
Project: Create a geo-targeted interactive digital experience featuring Google Search trends from the past year.
Strategy: Analyzed Google Search data from 210 cities in the U.S. and curated 1,000+ unique insights to offer a surprising glimpse into local trends from different regions across the U.S.
Skills: Content Audit, Copywriting, Editing, Creative Concepting, Content Strategy, Data Analysis
Google: Belonging
Project: Launch and maintain a new centralized hub highlighting Google’s inclusive policies in the workplace, innovative products, and social initiatives helping underrepresented communities.
Strategy: Curated content highlighting company-wide efforts to build a sense of belonging at Google and beyond. Developed an editorial content calendar to manage ongoing updates to the site, including launching new pages and modules.
Skills: Editorial Calendar Management, Standards & Guideline Creation, Content Mapping, Wireframing, Content Auditing
Meta: In-App Help
Project: Provide in-app contextual help to Facebook Marketplace users.
Strategy: Wrote succinct support content that surfaces in-product at relevant points in the user journey.
Skills: UX Writing, Localization
Project: Write self-service support content for Facebook Marketplace, Facebook Shop, and Instagram Shop product launches.
Strategy: Explained complicated product and policy concepts in simple, jargon-free language while adhering to Facebook’s voice, tone, and style guide.
Skills: Content Strategy, Copywriting, Localization, Project Management
Project: Develop original Pandora Stories that combine the best of podcasts and playlists to bring exclusive, engaging content to people in a new way.
Strategy: Oversaw the editorial content calendar and asset management for a cross-functional team that produced 200+ original Pandora Stories featuring artists such as Taylor Swift and John Legend.
Skills: Editorial Calendar Management, Project Management, Quality Assurance
Project: Revamp the Artist Marketing Platform (AMP) Playbook - a one-stop-shop for resources and updates regarding Pandora’s free on-platform marketing tools for creators.
Strategy: Re-designed the website and utilized a rich navigation to help users find relevant information while incorporating engaging media (i.e. animated product videos, audio, case studies) to showcase the power of AMP.
Skills: Go-to-Market Strategy, Messaging & Positioning, Copywriting, Information Architecture, Project Management
